I love my cat. This is Grish, by the way.
I’ve been in love with writing since I was a child. I used to steal newspapers from my father to look at those beautiful strings of letters without understanding anything (I was little!). I promised myself I would become a social journalist who will change people’s lives.
Although I’m more humble, I have similar goals. From a stubborn, naive idealist who wanted to do everything at once and prove perfection exists, now you have a curious content writer who’s even more passionate, aware and driven, but much more flexible, empathetic, disciplined. And a bit selective: I care about meaningful stories, so I choose projects depending on their values, integrity and goals.
I still guide myself by that wonderful feeling of connection that crosses all boundaries. I’ve chosen to freelance to spend more time doing things related to that: following trustworthy sources, sharing insights, finding what makes people’s lives meaningful, researching & writing in-depth articles and stories for businesses that pursue educational, impactful goals for their communities.
Basically, I love helping others by doing what they need: great writing. And this is my contentment.
Content Marketing Specialist
- Digital PR campaigns that generate link building (in Romania and USA mostly):
- Developing content strategies and writing content for specific PR campaigns.
- Pitching and sharing content projects in the media, reaching to specific journalists and bloggers (for studies, launches, or other types of PR projects).
- Brand blogging & SEO Content creation (for Romania and USA):
- Creating content that solve the problems clients of a brand face (through blog posts, listicles, how-to articles, guides)
- Establishing the brand as “the go-to source” for their audience, by providing the best content experience through blog or commercial landing pages.
- Writing various content forms such as blog posts and editorial guest articles on other sites, using the right informal and informative tone of voice and combining creativity with Google data, to increase organic traffic and brand authority.
- SEO strategy & Keyword research using various online marketing tools and analytics.
- Working with Romanian and international clients in industries such as higher education, IT and technology, bookstore & bookselling, home & deco, haircare and beauty, apparel and footwear.
Content Marketing Writer
- Researching & writing data-driven, in-depth content & informative articles on health & nutrition, recipes, and modern lifestyle choices.
- Website copywriting and product descriptions.
- SEO Strategy & Keyword research to create high-quality and relevant content that increases organic traffic and brand ranking.
SEO Content Writer
- Researching & writing in-depth content, informative articles and news on healthcare & medical topics.
- Providing online blog content of interest for professionals looking for a job, but also for medical & health services managers and HR.
Storyteller & Project Manager
- Researching & writing in-depth articles, longform content, stories and portfolio cases or studies for the company’s website
- Copywriting for online and print materials (brochures, flyers), as well as for related brands (www.inovium.ro; www.medshop.ro)
- Managing the internal communication and handling the team
- Gate keeper and storyteller of the company culture
- Managing social media accounts for the company and other brands, as well as job ad campaigns
- Brand management (concept and copywriting for the company’s visual identity for presentations, brochures, internal documents and guides)
- Project management for Romanian and international projects (communication with the clients and the team; concept proposals and copywriting tasks)
- Acting as client manager when needed (being the interface between web designers and coders and clients)
- Performing HR tasks like offering support in recruiting, communicating with the candidates, offering support during accommodation and organizing internal/external events etc.
Junior social media manager
- Created social media posts based on a weekly plan for Zir-Fos brand
- Concepts for Facebook campaigns and contests
Content writer & photo editor
- Writing news and short or midform articles, but also researching & writing in-depth articles as main stories for both online and print magazines
- Interviewing Romanian celebrities for print features
- Managing business relationships with photo agencies
- Handling the photo selections for both online and print magazines
Content writer & PR responsible
- Managed the relationship with suppliers and clients
- Managed partnerships with bloggers for different campaigns
- Wrote short or longform articles on various topics for the online magazine
- Managed PR campaigns and materials
- Handled copywriting tasks for products advertisement
- Social media management
Travel Content Writer
- Researching & writing longform, in-depth articles about travel destinations
Editor – collaborator
- Translated, adapted and edited various features from English to Romanian on various social topics
- Researched, interviewed people and wrote themed articles for print and online magazine